Escape the Ordinary

was born from a desire to gather all the stories I want to tell - or have told in the past -  in one place.

Storytelling is the core of every collaboration I create, focused on two main goals: offering a feeling of escape and enhancing personal love stories. I continuously seek new stories in luxury lifestyle, fashion, and leisure. I want to work with brands that represent a slow lifestyle and are inspired by eco-friendly and ethical values that connect with today's society.

My Services

  • Branding & Artistic Direction

    Strategy recommendation through a dedicated positioning and TOV per social platform, visual moodboards, brand pillars and content franchise examples.

  • Content Creation & Management

    Campaign planning: brief with moodboard and asset list, budget, management of the deliverables, mapping and workflow; curation of on-set BTS, copywriting.

  • Influencer Strategy

    Strategy deployment: dedicated campaign launch via international network, management from casting to brief (paid or organic), negotiations, contracts to final reporting.

  • Digital Marketing

    Deployment of a dedicated strategy per social media channel, with a study of the brand’s existing presence, data and competitors, market insights, topline recommendations, persona building, set goals and tools to structure a launch.

Portfolio

  • Greg Williams Photography

    Greg Williams + Hollywood Authentic

    (previous)

    • 360 social strategy for all Greg’s brands accounts

    • Content pillar recommendations

    • Strategic deployment on social media for Hollywood Authentic new issue starring Austin Butler

    Discover

  • Beau Domaine

    (current)

    • Instagram strategic launch & deployment

    • Digital identity strategy

    • Campaign activations & strategy eg. Influencers

    • Creative campaign briefs & activations

    • Asset production & storytelling

    • Daily community management

    Discover

  • Koraru

    (previous)

    All social media strategic launch and deployment (Instagram, TikTok, Pinterest)

    Digital identity strategy

    Campaign activations & strategy eg. Influencers

    Creative campaign briefs & activations

    Asset production & storytelling

    Daily community management

    Discover

  • Maisons Pariente - Lou Pinet

    (previous)

    All social media strategic launch and deployment (Instagram & Pinterest)

    Digital identity strategy

    Campaign activations & strategy eg. Influencers or brand collaborations

    Creative campaign briefs & activations

    Asset production & storytelling

    Daily community management

    Discover

  • Maisons Pariente - Crillon-Le-Brave

    (previous)

    All social media strategic launch and deployment (Instagram & Pinterest)

    Digital identity strategy

    Campaign activations & strategy eg. Influencers or brand collaborations

    Creative campaign briefs & activations

    Asset production & storytelling

    Daily community management

    Discover

  • Maisons Pariente - Le Coucou

    (previous)

    All social media strategic launch and deployment (Instagram & Pinterest)

    Digital identity strategy

    Campaign activations & strategy eg. Influencers or brand collaborations

    Creative campaign briefs & activations

    Asset production & storytelling

    Daily community management

    Discover

  • Maisons Pariente - Le Grand Mazarin

    (previous)

    All social media strategic launch and deployment (Instagram & Pinterest)

    Digital identity strategy

    Asset production & storytelling

    Daily community management

    Discover

  • Eres

    (previous)

    • All social media strategic launch and deployment (Instagram, Facebook, Pinterest, Blog)

    • Digital identity strategy

    • Campaign activations & strategy eg. Influencers

    • Creative campaign briefs & activations

    • Asset production & storytelling

    • Daily community management

    Discover

Testimonials

“Evolène is talented, perceptive, thoughtful - we built a long-term and trustworthy, undertaking relationship. She is curious, creative and straightforward; versatile, methodological and involved. A real joy to work with!”

Maisons Pariente

Artistic Director,

Kimberley Pariente

“Working with Evolène is easy and seamless as she understands exactly what your project needs and delivers the best possible outcome. She understands brand aesthetics and discovers new and elevated ways of exploring that through beautiful imagery and captions.”

Koraru

Founder,

Oana Romaneiro

“Eve has been amazing – she has opened our eyes to new possibilities and we are really looking forward to our ongoing collaboration.”

Greg Williams

Photographer

“Working with Evolène is a real pleasure, she’s been with us since launch, and she’s fully part of the team! Gifted with a real sense of artistic direction, she’s managed to capture the essence of the brand and translate it onto our social platforms.”

Le Domaine

Brand Director,

Christelle Clarac Boutot

“Evolene stands out as one of the brightest, most collaborative and most effective people I have ever worked with. Every project she worked on was handled with such insight, elegance and dedication that I could trust completely she had it handled and would be making me and the company look good at every stage. Evolene is so good at what she does because she is observant, motivated and intelligent, meaning she can make a success of just about anything she chooses to do.”

DREST

Brand Director,

Jenny Dickinson

Numbers

ESCAPE THE ORDINARY

ESCAPE THE ORDINARY

ESCAPE THE ORDINARY ESCAPE THE ORDINARY

Hi! I’m Eve, a French digital and fashion passionate based in London. 

With over a decade of experience in the luxury sector, I specialize in the intricate narratives that define the fashion, lifestyle, and travel industries. My time spent in Paris allowed me to launch and manage the digital channels for prestigious brands like Eres and Maisons Pariente. I meticulously crafted strategic content campaigns and engaged with influencers to elevate their storytelling.

In Los Angeles, my collaboration with Marysia enriched my understanding of the American luxury market. My work extends to sustainable luxury swimwear with Koraru in Tokyo, where I developed digital strategies that resonate with the modern consumer's values. Additionally, my involvement with Beau Domaine, the skincare line founded by Brad Pitt, further showcases my ability to navigate the intersection of fame and luxury.

I also embrace unique opportunities, such as launching Hollywood Authentic’s promotional issue featuring Austin Butler on Instagram, which highlights my adaptability and commitment to creating compelling content. Each project I undertake reflects a passion for elegance and the art of storytelling in the luxury domain.

About Me