Escape the Ordinary
was born from a desire to gather all the stories I want to tell - or have told in the past - in one place.
Storytelling is at the core of each of my creative collaborations, focused on two main goals: offering a feeling of escapism, elegance, and enhancing inspiring brand values. I continuously seek new stories to share within the domains of luxury lifestyle, fashion, beauty, and leisure. I strive to work with brands that think out of the box with a deep narrative, and that represent a slow lifestyle - inspired by eco-friendly, ethical and longevity values to connect with today's society and necessities.
My Services
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Branding & Artistic Direction
Strategy recommendation through a dedicated positioning and TOV per social platform, visual moodboards, brand pillars and content franchise examples.
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Content Creation & Management
Campaign planning: brief with moodboard and asset list, budget, management of the deliverables, mapping and workflow; curation of on-set BTS, copywriting.
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Influencer Strategy
Strategy deployment: dedicated campaign launch via international network, management from casting to brief (paid or organic), negotiations, contracts to final reporting.
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Digital Marketing
Deployment of a dedicated strategy per social media channel, with a study of the brand’s existing presence, data and competitors, market insights, topline recommendations, persona building, set goals and tools to structure a launch.
Portfolio
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Parisa Wang
(current)
Artistic Direction and Brand Strategy on Social Media, Influencer Strategy, Dedicated Campaigns.
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Beau Domaine
(current)
Strategic launch and deployment of Brad Pitt’s luxury cosmetics brand on digital platforms, building its brand image through: social media, influencer strategy, dedicated campaigns, copywriting, and newsletters.
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Greg Williams Photography
Greg Williams + Hollywood Authentic
(previous)
360 social strategy for all Greg’s brands accounts, content pillar recommendations, strategic deployment on social media for Hollywood Authentic new issue starring Austin Butler.
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Kōraru
(previous)
Strategic launch of the brand on digital platforms and deployment of its presence and identity, building its image online through dedicated content campaigns, publication scheduling, and influencer strategy.
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Maisons Pariente - Lou Pinet
(previous)
Strategic launch on digital platforms with the development of an identity and deployment of a digital and influencer agenda for each hotel in the five-star Maisons Pariente group (Lou Pinet, Le Coucou Méribel, Le Grand Mazarin Crillon-Le-Brave & Maisons Pariente). Daily management of accounts and creation of dedicated content campaigns on social media.
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Maisons Pariente - Crillon-Le-Brave
(previous)
Strategic launch on digital platforms with the development of an identity and deployment of a digital and influencer agenda for each hotel in the five-star Maisons Pariente group (Lou Pinet, Le Coucou Méribel, Le Grand Mazarin Crillon-Le-Brave & Maisons Pariente). Daily management of accounts and creation of dedicated content campaigns on social media.
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Maisons Pariente - Le Coucou
(previous)
Strategic launch on digital platforms with the development of an identity and deployment of a digital and influencer agenda for each hotel in the five-star Maisons Pariente group (Lou Pinet, Le Coucou Méribel, Le Grand Mazarin Crillon-Le-Brave & Maisons Pariente). Daily management of accounts and creation of dedicated content campaigns on social media.
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Maisons Pariente - Le Grand Mazarin
(previous)
Strategic launch on digital platforms with the development of an identity and deployment of a digital and influencer agenda for each hotel in the five-star Maisons Pariente group (Lou Pinet, Le Coucou Méribel, Le Grand Mazarin Crillon-Le-Brave & Maisons Pariente). Daily management of accounts and creation of dedicated content campaigns on social media.
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Eres
(previous)
Strategic launch of the brand on social media with a dedicated editorial line for each channel. Management and launch of the influencer strategy with the creation of the #eresgirls network. Deployment of dedicated content campaigns on digital platforms. Daily management of calendars and accounts. Oversight of all press offices internationally.
Testimonials
“Evolène is talented, perceptive, thoughtful - we built a long-term and trustworthy, undertaking relationship. She is curious, creative and straightforward; versatile, methodological and involved. A real joy to work with!”
Maisons Pariente
Artistic Director,
Kimberley Pariente
“Working with Evolène has been such a gift. She has an incredible eye for subtle details and a quiet elegance in how she approaches social media. What I appreciate most is her exceptional organization and management skills — she makes every project feel streamlined, thoughtful, and easy for everyone involved. Her strategic direction in social media has also been invaluable, bringing clarity, intention, and a strong creative point of view to our brand. I’m truly grateful for her talent and her professionalism.”
Parisa Wang
Founder,
Parisa Wang
“Eve has been amazing – she has opened our eyes to new possibilities and we are really looking forward to our ongoing collaboration.”
Greg Williams
Photographer
“Working with Evolène is a real pleasure, she’s been with us since launch, and she’s fully part of the team! Gifted with a real sense of artistic direction, she’s managed to capture the essence of the brand and translate it onto our social platforms.”
Beau Domaine
Brand Director,
Christelle Clarac Boutot
“Evolene stands out as one of the brightest, most collaborative and most effective people I have ever worked with. Every project she worked on was handled with such insight, elegance and dedication that I could trust completely she had it handled and would be making me and the company look good at every stage. Evolene is so good at what she does because she is observant, motivated and intelligent, meaning she can make a success of just about anything she chooses to do.”
DREST
Brand Director,
Jenny Dickinson
“Working with Evolène is easy and seamless as she understands exactly what your project needs and delivers the best possible outcome. She understands brand aesthetics and discovers new and elevated ways of exploring that through beautiful imagery and captions.”
Koraru
Founder,
Oana Romaneiro
Hi! I’m Eve, a French digital and fashion passionate based in London.
With over a decade of experience in the luxury sector, and a total of over 20 strategic launches on social and digital for brands, I specialize in the intricate narratives that define the fashion, lifestyle, and travel industries. My time spent in Paris allowed me to launch and strategize the digital channels for prestigious lines like Eres and Maisons Pariente. I meticulously crafted strong content campaigns and engaged with influencers to elevate their storytelling.
In Los Angeles, my collaboration with Marysia enriched my understanding of the American luxury market. My work extended to sustainable luxury swimwear with the brand Koraru in Tokyo, where I developed digital strategies that resonate with the modern consumer's values. Additionally, my involvement with Beau Domaine, the skincare line co founded by Brad Pitt, further showcases my ability to navigate the intersection of fame and luxury, alongside the necessity for further sustainable, circular and naturality values. Lately, I have also been nurtured by a collaboration with New York handbag brand Parisa Wang, taking over their social media presence through a dedicated artistic direction and content strategy.
I also embrace unique opportunities, such as launching Hollywood Authentic’s promotional issue featuring Austin Butler on Instagram, launching a dedicated international talent campaign for luxury fashion game DREST, or writing dedicated engaging texts for brands, which highlights my adaptability and commitment to creating compelling content. Each project I undertake reflects a passion for elegance and the art of storytelling in the luxury domain.
About Me
