Escape the Ordinary
was born from a desire to gather all the stories I want to tell - or have told in the past - in one place.
Storytelling has been at the core of every collaboration I’ve been lucky to nurture, with two main intentions in mind: bringing escapism, and elegantly elevating one’s romantic narrative.
I am always striving for new stories to tell in the fields of luxury lifestyle, fashion, and leisure, with the ambition to collaborate with brands that embrace slow life values, being ever inspired by eco-friendly and ethical projects in our modern world.
My Services
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Branding & Artistic Direction
Strategy recommendation through a dedicated positioning and TOV per social platform, visual moodboards, brand pillars and content franchise examples.
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Content Creation & Management
Campaign planning: brief with moodboard and asset list, budget, management of the deliverables, mapping and workflow; curation of on-set BTS, copywriting.
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Influencer Strategy
Strategy deployment: dedicated campaign launch via international network, management from casting to brief (paid or organic), negotiations, contracts to final reporting.
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Digital Marketing
Deployment of a dedicated strategy per social media channel, with a study of the brand’s existing presence, data and competitors, market insights, topline recommendations, persona building, set goals and tools to structure a launch.
Portfolio
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Greg Williams Photography
Greg Williams + Hollywood Authentic
(previous)
360 social strategy for all Greg’s brands accounts
Content pillar recommendations
Strategic deployment on social media for Hollywood Authentic new issue starring Austin Butler
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Le Domaine
(current)
Instagram strategic launch & deployment
Digital identity strategy
Campaign activations & strategy eg. Influencers
Creative campaign briefs & activations
Asset production & storytelling
Daily community management
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Koraru
(current)
All social media strategic launch and deployment (Instagram, TikTok, Pinterest)
Digital identity strategy
Campaign activations & strategy eg. Influencers
Creative campaign briefs & activations
Asset production & storytelling
Daily community management
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Maisons Pariente - Lou Pinet
(current)
All social media strategic launch and deployment (Instagram & Pinterest)
Digital identity strategy
Campaign activations & strategy eg. Influencers or brand collaborations
Creative campaign briefs & activations
Asset production & storytelling
Daily community management
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Maisons Pariente - Crillon-Le-Brave
(current)
All social media strategic launch and deployment (Instagram & Pinterest)
Digital identity strategy
Campaign activations & strategy eg. Influencers or brand collaborations
Creative campaign briefs & activations
Asset production & storytelling
Daily community management
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Maisons Pariente - Le Coucou
(current)
All social media strategic launch and deployment (Instagram & Pinterest)
Digital identity strategy
Campaign activations & strategy eg. Influencers or brand collaborations
Creative campaign briefs & activations
Asset production & storytelling
Daily community management
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Maisons Pariente - Le Grand Mazarin
(current)
All social media strategic launch and deployment (Instagram & Pinterest)
Digital identity strategy
Asset production & storytelling
Daily community management
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Eres
(previous)
All social media strategic launch and deployment (Instagram, Facebook, Pinterest, Blog)
Digital identity strategy
Campaign activations & strategy eg. Influencers
Creative campaign briefs & activations
Asset production & storytelling
Daily community management
Testimonials
“Evolène is talented, perceptive, thoughtful - we built a long-term and trustworthy, undertaking relationship. She is curious, creative and straightforward; versatile, methodological and involved. A real joy to work with!”
Maisons Pariente
Artistic Director,
Kimberley Pariente
“Working with Evolène is easy and seamless as she understands exactly what your project needs and delivers the best possible outcome. She understands brand aesthetics and discovers new and elevated ways of exploring that through beautiful imagery and captions.”
Koraru
Founder,
Oana Romaneiro
“Eve has been amazing – she has opened our eyes to new possibilities and we are really looking forward to our ongoing collaboration.”
Greg Williams
Photographer
“Working with Evolène is a real pleasure, she’s been with us since launch, and she’s fully part of the team! Gifted with a real sense of artistic direction, she’s managed to capture the essence of the brand and translate it onto our social platforms.”
Le Domaine
Brand Director,
Christelle Clarac Boutot
“Evolene stands out as one of the brightest, most collaborative and most effective people I have ever worked with. Every project she worked on was handled with such insight, elegance and dedication that I could trust completely she had it handled and would be making me and the company look good at every stage. Evolene is so good at what she does because she is observant, motivated and intelligent, meaning she can make a success of just about anything she chooses to do.”
DREST
Brand Director,
Jenny Dickinson
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ESCAPE THE ORDINARY
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ESCAPE THE ORDINARY ESCAPE THE ORDINARY
Hi! I’m Eve, a French digital and fashion passionate based in London.
A fashion and travel aficionada, having studied in fashion, I’ve now worked in the luxury industry for over 10 years, covering fashion, lifestyle, and travel premium brands' own storytelling including the likes of Eres & Maisons Pariente in Paris (launching all digital channels, managing strategy, content campaigns, and influencer collaboration), Marysia in Los Angeles. I’m currently managing the digital strategies of sustainable luxury swimwear Koraru in Tokyo, as well as premium skincare founded by Brad Pitt, Le Domaine in France, on a month to month basis. I also handle one-off projects such as the recent launch of Hollywood Authentic’s new issue starring Austin Butler on Instagram.
About Me
